The Global Factory - ICC


Opportunity

The International Chamber of Commerce is the world’s largest business organization working to promote international trade for an inclusive and sustainable growth to the benefit of all. The Swedish branch of the ICC wanted to raise awareness and knowledge of the benefits of free trade and the problems with an increasingly protective global market.


Process

The script was the biggest challenges; how do you write a compelling script full of essential facts in a light and fun way? Together with the client we decided to condense as much relevant information as we could in 2 ½ minutes - without letting the facts & figures overwhelm the viewer.


Change

The film featured on the ICC Sweden’s official website and is shown on ICC Sweden’s information tour to spread knowledge of international trade throughout the fall of 2018. It is part of the educational material used by members and business leaders and accessible on the website for anyone looking for tools to promote the importance of trade.