Founder & Executive Creative Director
We are a Stockholm-based strategy and communication group specialized in sustainability.Who we are
By combining skills in strategy and communication with our knowledge of sustainable practices, we help clients from start to finish on their sustainability journeys.What we do
To build a better future, we must all make active choices. Organizations, governments, corporations and citizens - everyone has important roles to play.
Guided by the desire to communicate important and complex issues in understandable ways, we are committed to help everyone play their part.How we work
The New Division is building on 20 years of brand and advertising experience from the agency Trollbäck + Company in New York. While creating the iconic language for the 17 Global Goals for the UN in 2015, Jakob Trollbäck founded The New Division, a strategy and communication group dedicated to sustainability. Based in Stockholm, we are working with companies, organizations, governments and academia to build strategy and communication for a sustainable future.
Our vision is a world where today is always bettered by tomorrow
Our mission is to create good forces with strategic thinking and future-positive communication
Founder & Executive Creative Director
Head of Sustainable Business Strategy
Head of Operations
Copywriter & Communications Manager
Producer & Project Manager
What we do
By combining our experience in strategy, communication and design with our knowledge and understanding of global sustainable practices, we help our clients from start to finish on their sustainability journeys. From raising internal awareness and understanding of sustainability, to developing strategies and creating communication concepts, to building a culture of sustainability that inspires engagement and action.
Raising internal awareness and understanding of the global development, importance and impact of sustainability.
Clarifying how the growing global movement of sustainability impacts your organization.
Connecting the sustainability work of the organization to the core performance of the organization.
Analyzing the current position of the organization in relation to relevant sustainability practices and trends and developing tailored strategies to advance this position.
Creating and implementing an internal culture of sustainability to ensure the sustainability is not only talked, but also walked within the organization.
Developing strategic communication concepts and strategies to generate understanding and engagement among both internal and external stakeholders.
Investigating and analyzing the outcomes to enable measuring impacts and results.
Following up on impacts and results to lay foundations for continuous sustainability work.
Integrating sustainable cultures and practices internally to ensure sustainability becomes a natural element on every level of the organization.
There is only one future and it is sustainable. That is not an opinion, it is a scientific fact. To build that future, we must all make active choices. But a better world can not be built in isolation. Organizations, governments, corporations and citizens - everyone has important roles to play. Guided by the desire to communicate important and complex issues in understandable ways, we are committed to help everyone play their part.
We translate the language of organizations and governments into clear messages that everyone can understand and act on. We promote the commitments of companies that embrace sustainable business practices. And we create engagement and action around important issues; not only sustainability, but also equality, inclusion and the importance of open societies.
“Creating the beautiful icons for the Sustainable Development Goals was a simple idea that has delivered enormous impact. Without the icons and Trollbäck + Company’s tremendous work on visually telling the story of the Sustainable Development Goals, we simply would not be where we are today.”
President and CEO of the UNF
“Trollback took the epic, technical, impersonal detailed complexity of the Sustainable Development Goals and made them clear, passionate & accessible. A crucial, life-saving, game-changing, history-making piece of work. You can’t fight for your fights if you don’t understand.”
Screenwriter, film director and philanthropist
“The genius of the work that Trollbäck did was to create for the Sustainable Development Goals a visual language which communicates with the greatest simplicity the plan for the planet. The beauty of the design belies the brilliance of the intelligence behind every choice of favellas, catwalks to conference rooms.”
Director of Communications at World Food Programme