The New Division

The New Division

We are a strategic communication group that works with sustainability.

In an increasingly complex world, we create clear communication and powerful strategies for the future. By combining strategy, communication and design with knowledge of global sustainability practices, we raise awareness and create engagement around important issues at all levels of society.

We translate the language of governments, companies and organizations into messages that everyone can understand and act on.

There is only one future and it is sustainable. That is not an opinion, it is a scientific fact. We are committed to help everyone contribute to this sustainable future. Everyone has important roles to play, but only by working together can we create good forces for a prosperous, equal and tolerant world.

Who we work with

Case studies

A Film For Equality - UNDP

Communicating the value of diversity and inclusion to young people of all backgrounds and ages through a film.

The Global Goals Design

A communication system for the United Nations Sustainable Development Goals (SDGs), understandable, recognizable and accessible to seven billion people around the world.

The Global Factory - ICC

A film for the Swedish branch of The International Chamber of Commerce, aiming to raise awareness and knowledge of the benefits of free trade and the problems with an increasingly protective global market.

Communicating The Global Goals

Creating powerful communication material to help different initiatives to further promote the Global Goals.

Design to limit global warming - M2020

Bold and comprehensive info-graphics for the Mission 2020 initiative to bend the curve of emissions by year 2020.

United Forces

United Forces by The New Division is a new collaboration for increased focus on sustainable development.

Words

@thenewdiv

Proud to have partnered with , #exponentialroadmap , to bring the important report “12 big ideas in 12 years” to life. Read the full version here: https://exponentialroadmap.org/12in12/ , @sthlmresilience , , @FutureEarth ,

Jakob wrote a piece for Aktuell Hållbarhet about Goal-washing and why the Global Goals targets are the best tools possible for companies and organizations to show how they really are sustainable. Read it here (in Swedish).

@thenewdiv

Lyssna på när Jakob Trollbäck gästade Navid Modiris podd ’Hur kan vi?’

@thenewdiv

Very happy to be working with our friends at , @russellfamfdn , , who is encouraging philanthropists to consider impact investing. We designed their latest report, released this week. Read about it here: https://www.triplepundit.com/2018/10/foundations-impact-mission-aligned-investments/

@thenewdiv

We are always proud to have created the visual framework for , @TheGlobalGoals ,, but especially so on the , #UNDay ,. Happy 73rd birthday, , @UN ,! We look forward to keep working hard to create engagement around the 17 Goals in the years to come.

@thenewdiv

Tillsammans med Actinate och Malmö Stad har vi startat Tillsammans 2030, ett forum där kunskap, lärdomar och metoder kring genomförandet av Agenda 2030 delas. Det första webbinariet ägde rum den 14 september och finns nu tillgängligt på http://www.tillsammans2030.se . , #Tillsammans2030 ,

@thenewdiv

July 11th: Yesterday, Jakob spoke at the , @UN , during , #HLPF2018 , on how our communication system for the 169 targets can work as a tool to assess , @TheGlobalGoals , interactions and support integrated planning.

The Target Finder is the definitive guide to all the 169 targets, displayed in a useful and exciting color wheel. Purchase it here.

Regeringen har nu beslutat om Sveriges handlingsplan för genomförandet av #Globalamålen och #Agenda2030.

Läs handlingsplanen.

We just launched our online store, where you can purchase various Global Goals related educational material.

@thenewdiv

June 5: "On World Environment Day, the message is simple: reject single-use plastic. Refuse what you can’t re-use. Together, we can chart a path to a cleaner, greener world." — Secretary-General, António Guterres | , @TheGlobalGoals , Goal 14&15 | , #BeatPlasticPollution , , #WorldEnvironmentDay ,

Jakob Trollbäck was interviewed by DI Weekend when he founded The New Division. Read it here (In Swedish, for DI subscribers).

Swedish media newspaper Resumé wrote about the launch of The New Division. Read the article here.

@thenewdiv

We're turning 2! A huge THANK YOU to all of you who have contributed to our first two years as an agency. We look forward to keep working for a better world together, until 2030 and beyond! , #GlobalGoals , , #Thenewdiv ,

@thenewdiv

The official launch today as Denmark is leading the way, by introducing its own national GlobalGoals platform! Proud to have been involved & worked with fantastic folks at WorldsBestNews and developers codeandconspire ! Visit: http://www.verdensmaal.org

@thenewdiv

Over the last decade, natural disasters have affected more than 220 million people. We need to build sustainable and resilient cities to protect ourselves and preserve our planet. Today, we celebrate , #WorldCitiesDay , . Better City, Better Life. , @TheGlobalGoals , Goal 11

@thenewdiv

Gudrun Schyman meddelade i dagarna att hon slutar som partiledare för Fi. Nu finns Hampus Linders dokumentär "Gudrun - konsten att vara människa", som vi skapat filmaffischen till, på SVT Play. Se den här: https://www.svtplay.se/video/19803080/gudrun-konsten-att-vara-manniska

@thenewdiv

If you happen to pass by the gift shop at the UN headquarters in New York, be sure to pick up one of our , #targetfinders , - the definitive guide to all the 169 targets, displayed in a pretty cool color wheel. If you live in Sweden, you can order it here: http://store.tnd.world/

@thenewdiv

July 16th: Tomorrow, we will launch the new communication system for the 169 targets of the , @TheGlobalGoals , at the , @UN ,. Our founder , @JakobTrollback , will speak alongside Swedish Minister for the Environment , @karolinaskog , and Deputy Secretary General of the UN , @AminaJMohammed ,. , #HLPF2018 ,

@thenewdiv

June 27: Saudi Arabia's ban on women driving has officially ended. Finally. , #SaudiWomenDriving , , @TheGlobalGoals , Goal 8

@thenewdiv

June 20: Yesterday, UNHCR reported that an all-time high of 68.5 million people, among them 25,4 refugees, were displaced as of the end of 2017. 53% of them are children. Today, on , #WorldRefugeeDay , we urge everyone to stand , #WithRefugees ,: http://ow.ly/wtg330kzVNm | Goal 10 , @TheGlobalGoals ,

United Forces by The New Division is a new collaboration for increased focus on sustainable development. The inaugural United Forces took place at Alma in Stockholm on May 16th 2018. Read about it here.

@thenewdiv

We are proud to present our latest work together with , @UNDP_Sweden ,: A campaign film aiming to raise awareness about the Global Goals among teenagers and young adults in Sweden. See it here: vimeo.com/263145747

Lift off. We have a new website. Thanks to our developers, digital designers and friends at code and conspire for yet another great collaboration.

Visit code and conspire. View the websites open-source code.

Read what major Swedish daily newspaper Dagens Nyheter wrote about us here (In Swedish, for DN subscribers).

Jacob talking about the Global Goals in CAP&Design.