We are a strategy & communication group specialized in sustainability.

Who we are

By combining our experience in strategy, communication and design with our knowledge and understanding of global sustainable practices, we help our clients from start to finish on their sustainability journeys. From raising internal awareness and understanding of sustainability, to developing strategies and creating communication concepts.

What we do

To build a better future, we must all make active choices. Organizations, governments, corporations and citizens - everyone has important roles.

How we work

Guided by the desire to communicate important and complex issues in understandable ways, we are committed to help everyone play their part. Because only by working together can we create good forces for a more sustainable, equal and tolerant future.

Who we work with

Case studies



If you happen to pass by the gift shop at the UN headquarters in New York, be sure to pick up one of our , #targetfinders , - the definitive guide to all the 169 targets, displayed in a pretty cool color wheel. If you live in Sweden, you can order it here: http://store.tnd.world/

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United Forces by The New Division is a new collaboration for increased focus on sustainable development. The inaugural United Forces took place at Alma in Stockholm on May 16th 2018. Read about it here.


We are proud to present our latest work together with , @UNDP_Sweden ,: A campaign film aiming to raise awareness about the Global Goals among teenagers and young adults in Sweden. See it here: vimeo.com/263145747

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Lift off. We have a new website. Thanks to our developers, digital designers and friends at code and conspire for yet another great collaboration.

Visit code and conspire. View the websites open-source code.

Read what major Swedish daily newspaper Dagens Nyheter wrote about us here (In Swedish, for DN subscribers).


Tillsammans med Actinate och Malmö Stad har vi startat Tillsammans 2030, ett forum där kunskap, lärdomar och metoder kring genomförandet av Agenda 2030 delas. Det första webbinariet ägde rum den 14 september och finns nu tillgängligt på http://www.tillsammans2030.se . , #Tillsammans2030 ,

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July 11th: Yesterday, Jakob spoke at the , @UN , during , #HLPF2018 , on how our communication system for the 169 targets can work as a tool to assess , @TheGlobalGoals , interactions and support integrated planning.

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Regeringen har nu beslutat om Sveriges handlingsplan för genomförandet av #Globalamålen och #Agenda2030.

We just launched our online store, where you can purchase various Global Goals related educational material.

Jakob Trollbäck was interviewed by DI Weekend when he founded The New Division. Read it here (In Swedish, for DI subscribers).

Swedish media newspaper Resumé wrote about the launch of The New Division. Read the article here.