Making Change Attractive

In 2015, we created the communication language for the UN Sustainable Development Goals. Two years later, we translated the 169 targets—the driving forces of the agenda—into a comprehensive communication system. In reality, we turned sustainability into a periodic table.

Today, we are a growing consultancy. By combining our deep knowledge of sustainability, communication and design skills with business strategy and activation initiatives, we are accelerating the transformation to a sustainable future.

Jakob at our office at Kungsgatan

Amar and Christian who apparently have the same taste in hats.

Ada, Christina, Malin, Louise, Sara, Jakob, Hannah and Anna outside Inner Development Goals Summit

The TND team during our kick-off at Tyresö

The TND Family

Our company has been around for 7 years and is constantly evolving with the growing sustainability demands from our clients and increased awareness within the business sector. By being a part of the team you will have the opportunity to work with people from various fields and industries bringing your own expertise to the table to truly transform and challenge the status quo.

We all want to make the world a better place and we all believe it can be done. You will get the chance to work with large corporations, small NGOs and everything in between, all focusing on bettering the way they operate and communicate.

The team

Jakob Trollbäck


His passion for complexity and powerful communication was driving the award-winning design system for the 17 Global Goals. He is driven by beauty + logic and will most likely talk to you about elegant equations. Driven by a conviction that the most important questions deserve the best communication, Jakob founded The New Division in 2017. He also has some impressive DJ skills.

Christina Rüegg Grässli

Creative Director

Christina is an award-winning Creative Director and designer with over twenty-five years of experience in design. She was the lead designer on the communication system for The Global Goals. Christina is passionate about using design and communication to help create positive social and sustainable change. She is also a great singer and the only TND member based in Switzerland.

Siri Maassen

Head of Sustainability  Communications

Siri is educated in environmental science with a focus on management as well as in PR/PA and strategic communication. She has 15 years of experience in communicating sustainability issues in the political system (national and municipal), civil society, academia and business.
Siri has good insight into and a large network in these industries and areas and can therefore contribute with the perspective of these different actors. She also has the ability to make complex issues accessible to create greater understanding between the various actors in the system and to facilitate and moderate conversations and workshops for consensus and progress in development projects.

Caroline Nordvall

Communication Strategist

Caroline is a dreamer, doer and optimist at heart. With a vast background in business consulting, PR and journalism, she combines strategy and communication for solutions that enable sustainable business transformation. Caroline also has over 10 years of experience as a wellness professional and sees body- and soulwork as an integral part of the radical mindshift that society so urgently needs.

Want to join our team?

See our open positions.

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